What have been done:
- Discussed the product branding with a professional branding
consultant.
It was done by a small game with about 50 cards. Each card has two sides with a word on each that has opposite meaning to the other side. We need to categorize all cards into 3 categories, “what it is”, “what it is NOT” and “N/A”. Eventually we need to narrow down the top 4 words in each category. In the example of “Happy Gigs”, top 5 characteristics of it are “effortless”, “current”, “progressive”, “vibrant” and “welcoming”.